Relying on self-accumulation, low-cost expansion and foreign joint ventures, annual MSG production capacity reached 150,000 tons from 400 tons, becomes China's largest manufacturer of MSG; tax and profit increased to Rmb356 million Yuan, ranking the first in the same trade of the whole country.

The Advantage of Quality
We have persisted in implementing the strategy of developing brand names, have formed a set of quality assurance system on internal self-control, self-monitoring, self-improvement, physical and chemical indexes all reached the national standard. In 1993, Lianhua MSG Co., Ltd became the first enterprise to gain ISO 9002 product quality system certification.

The Advantage of Price
After several large-scale supporting technical transformation and  expansion, we have formed a set of “self-digestion system” on adapting to changes in the market price of raw materials, achieving a comprehensive matching helpful to reducing production costs and constructing a “brand product, public price”.

The Advantage of Market
The advantages of size, quality and price have formed the overall competitive advantage in the market. “Lianhua” MSG quickly occupied cities from at first mainly marketing in the countryside, the domestic market share reached over 40%, occupied a dominant position in the domestic market, the ability of radiation to the international market was being constantly enhanced, our products have been exported to more than 20 countries and regions in the world.

2. The stage of adjustment and steadily development:
    From 1995 to 1997, we adjusted our development strategy: the first was to adjust the strategy of production and run vertically, concentrating on  the production of our main product MSG, maintaining the dominant position in the same trade; horizontally, on diversified development, to postpone a number of optimized new projects，reserving force, waiting for an opportunity, insisting on doing things according to capabilities , not blindly starting a new project. The second was to strengthen the sustainable development strategy. Since 1995, we took three years to build three sewage treatment plant with the investment of approximately 200 million, in conjunction with our own reality, has created a sewage treatment path with “Lianhua” characteristics by introducing foreign advanced technology. On Dec 5, 1997, all the sewage of Lianhua Group reached the discharge standards, passed the strict inspection and acceptance of State Environment Protection Bureau, removed obstacles on the road ahead, won the competition initiative in the market for “Lianhua”. The three years of adjustment not only enabled Lianhua Group to succeed in sewage treatment and step on a sustainable development road, but also made us enhance the sense of risk and become more mature in the market economy.

3. The stage of the second take-off After three years of hard work, Lianhua Group steadily went through the adjustment phase and entered the “second take-off” period. Its main indication is:
All the sewage reached the discharge standard, which was in 1997 inspected and accepted by State Environmental Protection Bureau, which laid solid foundation for the sustainable development. We could hype to full capacity production, ensuring better scale benefit. Many manufacturers in the domestic same industry have not made breakthrough yet on the issue of sewage treatment, with the enhancement of environmental protection law enforcement, their production was doomed to be restricted. In next round of competition in the MSG market, we were in an even more advantageous position.

Lianhua MSG has successfully issued A-shares, which raised nearly Rmb700 million Yuan of funds for development and greatly reduced the debt rate, optimized the structure of assets, strengthened the capacity for sustained development, promoted products operating into capital management, and provided a greater scope for development.

In the cost of production, we first signed technology agreement with Ajinomoto Co., Ltd of Japan, all-round introducing the world's advanced level of monosodium glutamate production technology; second, implemented large-scale technological transformation inside the enterprises, the implementation of a number of key technological transformation projects effectively promoted the technical progress of enterprises; third, did well in the integrated support, in particular possessing a cogeneration power plant with installed capacity of ninety thousand kilowatts, the price of electricity, steam we used was the lowest one in the same industry of our country. It greatly reduced the cost of production of MSG to raise the scientific and technological level and strengthen the complex superiority, which enabled us to take offensive action in the market and to maintain active status.

After several years of adjustment, with the A-share listed and the gradual establishment and perfection of the modern enterprise system, “Lianhua” became more responsive to the requirements of the market economy in the internal mechanisms, and in case that the country's macroeconomic policy became moderately tight, many enterprises were in lack of development fund and were worried about environmental problems, “Lianhua” staff have successfully survived the difficult period of development, and further enhanced the awareness of the market and risk awareness, the development aspirations to achieve second takeoff became more urgent, and became more responsive to the requirements of the market economy in terms of ideology and mental outlook.
In 2000, issuance of 80 million additional A shares, raising funds for more than Rmb700 million Yuan, laid a solid foundation for our group’s rapid development. Starch technological transformation project began with foundation, ecological agricultural industrialization strategy went into full swing, bovine embryo transplant and transgenic technical cooperation agreement formally signed, high-grade flour mill, wheat gluten powder plant 1 and plant 2, model field of 5000 fine cattle went into the civil engineering and equipment installation. Meanwhile, the technological transformation of MSG production, from raw materials to fermentation, to refining, went into full swing. Under the new situation, Lianhua Group formulated a strategy and goals for future development: play to our advantages over the biological engineering technology and the market network, implement eco-agricultural industrialization strategy, be oriented to the domestic and overseas market, actively participate in domestic and international cycle, enhance core products, and foster new economic growth points, expand production of monosodium glutamate, our main product, maintain a dominant position in the domestic same industry; develop medicine, feed, compound fertilizer, and high-tech, high value-added products such as valine, leucine and other ones to earn foreign exchange through exports, and form scale production, increase scale benefit, take new steps on the road to achieving diversification, internationalization and group.

 
In 2005, the internal operation mechanism of our company made a major change, taking “divide into small accounting units, let them make their own decisions and take their own responsibilities” as the core, established the production units independently operating mechanism, in which 10 production units were involved. We implemented numerous innovative measures in management starting from the transformation of business ideas, and successfully launched new products -- high calcium soy sauce, and took this opportunity to successively introduce Lianhua series of foods, created a new situation of Lianhua marketing.
With the constantly expanding international trade market, Lianhua products must be based on both domestic and international markets, participating in the international market competition relying upon its advantages in resources, technology, price and labor resources, gradually transforming advantage in product into export advantage, achieving the maximum growth of economic and social benefits.

About the South Undertaking Line of MSGof Henan Lianhua

Monosodium Glutamate Co., Ltd

      The South Undertaking Line of MSG of Henan Lianhua Monosodium Glutamate Co., Ltd, setting fermentation, refining and packaging into one body, is one independent MSG production and operation line, with a total asset of about Rmb35 million Yuan, 2008 employees, 358 professional technical personnel, of which, is a senior and intermediate technical staff of 112 titles, has an excellent technical and managerial personnel and a set of strict management mechanism, has a fixed and high efficient marketing network.
The South Undertaking Line of MSG, based on the principle of “equality, mutual benefit, honesty, trustworthy”, has maintained good relations of cooperation with many large enterprises at home and abroad. Their product, “Lianhua” brand MSG, is the first one in the Chinese MSG industry to gain ISO 9001 international quality system certification and HACCP certification. “Lianhua” brand MSG is approved to be one of the first batch of “China Brand” by China Famous Brand Strategy Promotion Commission, has occupied a dominant position in the domestic MSG market, and has been exported far to more than 20 countries and regions.
         The staff of the South Undertaking Line of MSG, under the guidance of the aim of “Make Human Life Better & Make Them Healthier”, committed to improve the quality of services and products, relentlessly works hard for the further prosperity and development of Lianhua enterprise, with full passion, enthusiastic service attitude and strong operational capacity.

اهلا وسهلا  بكم على صفحات شركتنا وباللغة الانجليزية

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PRODUCT SAFETY DATA (MSDS) SHEET

Monosodium Glutamate

Standard:GB/T8967-2007

Date: 2008-4-14

White crystal

Description

Monosodium Glutamate, which is produced by Henan Lotus Flower Gourmet Powder Co., LTD. meets the requirements of GB/T8967-2007. It is certified by the China Certification Committee for Quality Mark.

CHEMICAL AND PHYSICAL PROPERTIES

Molecular formula:         C5H8NNaO4·H2O

Molecular weight:          187.13

Structural formula:         NaOOC-CH2-CH2-CH-COOH· H2O

NH2

ITEM                    SPECIFICATION

Purity                      99.1% Min.

Transmittance               98% Min.

Specific rotation             25.2°

Chloride                    0.2% Max.

PH                         6.7～7.2

Loss on drying               0.03% Max.

Iron                        2ppm Max.

Sulphate                    0.05ppm Max.

Monosodium Glutamate is freely soluble in water,stable under ordinary conditions of use and storage. Storage conditions to avoid: heat, flame, dust and moisture.

Henan Lotus Flower Gourmet Powder Co Ltd